Sketch&Etch is an e-commerce platform that brings the funk of neon lights to you easily and affordably. We were tasked with transforming the Sketch&Etch website into a fun and user-friendly online destination for neon enthusiasts.
We redefined the information architecture, leading to remarkable results. With streamlined navigation, intuitive search, and visually compelling design, we significantly improved conversion rates, reduced bounce rates, and increased average session time. We also created a ‘Custom Neons’ module which allowed customers to effortlessly navigate the customization options and visualize their personalized neon lights in real time.