A warm cup of TLC

Who, Why and how

Upbeat is a telehealth and wellness platform focusing on best-in-class ADHD care. We worked closely with the founder to create a distinct brand identity to emote a warm, soothing and inviting brand. We also designed an accessible web platform for individuals with ADHD, ensuring trust and inclusivity while complying with HIPAA.

By combining bold typography with a calming gradient, we created an inclusive environment where individuals with ADHD can take their first step towards their right diagnosis.

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